Payday: Brian Niccol (pictured) is known as the ‘Messi of the restaurant industry

The new Starbucks boss – the ‘Messi of the restaurant
industry’ – is set for an £۸۸million payday loans (Mei) in one of the biggest US hires on record. 

Not only that – Brian Niccol can work from a remote office in sunny Newport Beach, California, rather than the coffee chain’s Seattle HQ. 

And he can use the Starbucks plane to visit head office when needed.
If Niccol hits targets, his full package will make him one of America’s best-paid bosses. 

‘He’s considered to be almost the [footballer Lionel] Messi of the restaurant industry,’ said Bernstein analyst Danilo
Gargiulo. 

A shake-up at Starbucks has sent shares up 24 per cent while burrito chain Chipotle, which Niccol is leaving
after a successful turnaround, has lost 7 per cent. 

Starbucks has struggled, with sales falling and a row over
alleged links to Israel. 

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Niccol will be the fourth boss in less than three
years after Laxman Narasimhan – former boss of British consumer goods giant Reckitt Benckiser
who joined in March 2023 – left with immediate effect. 

Niccol’s package includes a £۷.۸million ‘golden hello’ bonus,
£۵۸million of extra share options, an annual salary of £۱.۲۵million plus the opportunity to make up to £۱۸million worth of
share-based bonuses each year. 

He could also receive a cash bonus worth nearly £۲.۸million. He was paid £۱۷.۵million at Chipotle
last year. 

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